LOEWE’S MADRID BAG IS HERE—THE NEXT IT BAG YOU NEED NOW

image courtesy of LOEWE

When fashion says goodbye to a visionary, it rarely does so quietly. LOEWE makes its parting statement with the Madrid Bag—Jonathan Anderson’s final creation for the Spanish luxury house. Fashion insiders are already calling it the next It Bag.

But this isn’t just another accessory. It’s a legacy in leather, combining LOEWE’s heritage with Anderson’s signature modern artistry.

A BAG BUILT ON LEGACY

To understand the significance of the Madrid Bag, start with the brand’s transformation. Since 2013, Jonathan Anderson has reshaped LOEWE. He turned a legacy leather brand into one of the most forward-thinking labels in the industry. Throughout his time at the helm, he respected the brand’s Spanish roots while fearlessly exploring new forms, materials, and artistic collaborations. Now, with the Madrid Bag, Anderson marks the end of an era—and a celebration of it. Named after the city where LOEWE was born in 1846, the design reflects both where the brand began and where it’s headed.

WHY THE MADRID BAG IS THE MOMENT

This bag commands attention with its clean lines and sculptural beauty. Its structured silhouette meets soft curves, achieving a refined balance between sharp tailoring and organic fluidity.

LOEWE uses its signature calfskin leather to create a texture that feels as luxurious as it looks. A sharp triangular flap and a minimalist Anagram logo give it just the right amount of edge. But the Madrid Bag doesn’t just look good—it works hard, too.

Inside, you’ll find a roomy, nappa-lined interior that’s perfect for daily essentials. With two sizes available—classic and mini—plus a detachable strap, the bag adapts to your lifestyle.The thoughtful color palette adds even more versatility. Choose from earthy tan, oxidized gold, or the standout flamenco red. Whether you’re styling it with a blazer or a breezy dress, the Madrid Bag completes the look.

A FAREWELL THAT SPEAKS VOLUMES

Jonathan Anderson’s legacy at LOEWE resonates in every corner of the fashion world. He introduced game-changing designs like the Puzzle, Hammock, and Gate bags—each one defining its moment. The Madrid Bag, however, feels more introspective. It’s less about making noise and more about making meaning.

Instead of relying on trends, this design embraces timelessness. Its restraint feels powerful. Its details speak softly but memorably.The Madrid Bag doesn’t aim to chase the next wave. It is the next wave—quiet, confident, enduring.

WHO IT’S MADE FOR

The Madrid Bag wasn’t made for everyone—and that’s its strength. It belongs to women who don’t need to impress, because they already own the room. She values intention over hype, craft over clout, and design over decoration.

Whether she’s curating art, running her own business, or navigating the city with effortless grace, this bag becomes part of her daily language. For the minimalist, the creative, and the style-setter—the Madrid Bag fits seamlessly into her world.

WHERE TO FIND IT

You’ll find the Madrid Bag at select LOEWE boutiques and through the brand’s official website. Prices range from ₱292,800 to ₱336,700, depending on your chosen size and finish. Stock is limited, so early access means everything—especially for collectors who value exclusivity with intention.

FINAL THOUGHTS: A MODERN CLASSIC IN THE MAKING

The Madrid Bag isn’t just a new silhouette. It’s a farewell note, an artistic sendoff, and a symbol of how far LOEWE has come under Jonathan Anderson. While Anderson closes his chapter with this final piece, women around the world will begin new ones—with the Madrid Bag in hand. Some bags are fleeting. Others tell a story that lasts.

The Madrid Bag is one of the latter. And its story is just beginning.