MINGYU STRIPS DOWN IN CALVIN KLEIN’S SEXIEST CAMPAIGN YET

Mingyu is back—and this time, he’s baring more than just skin. SEVENTEEN’s heartthrob returns as the face of Calvin Klein’s Fall 2025 campaign, delivering a performance that’s both arresting and unforgettable. From the first frame to the last, his presence commands attention, blending intensity with effortless cool.

Although he has worked with the brand before, this campaign feels like a full-circle moment. It not only showcases his growing influence in fashion but also reaffirms his global appeal. Each image, styled with precision and shot with intention, speaks of power, seduction, and confidence.

DENIM HEAT: ’90s STYLE MEETS K-POP SEDUCTION

While Calvin Klein’s signature minimalism remains, this season brings a bold twist. Heavily inspired by the ‘90s, the Fall 2025 collection breathes new life into timeless denim staples. With Mingyu front and center, pieces like washed-out 90s Straight Jeans, curve-tracing slim-fit cuts, rugged Carpenter jeans, and structured trucker jackets feel electric once again.

Topping it all off is the CK monogram—reimagined as an all-over print that makes a loud, confident statement. Styled with low-slung waists, crisp white tanks, and intentional flashes of the Calvin Klein waistband, the look is undeniably provocative. Instead of simply dressing the body, these pieces celebrate it—creating a visual language that’s both nostalgic and seductive.

A CAMPAIGN THAT STRIPS BACK—AND STANDS OUT

Beyond the denim, the campaign’s stripped-down aesthetic drives home its message. Shot against a backdrop of concrete walls and stark lighting, the visuals feel raw and unfiltered. Rather than relying on elaborate staging, the shoot places full focus on Mingyu’s expressive strength.

Exclusive behind-the-scenes content shared by Teen Vogue reveals a more intimate look. Candid Polaroids show him between takes—smirking, stretching, exuding quiet confidence. These moments lend authenticity, turning a global fashion campaign into something personal and magnetic.

CALVIN KLEIN + K-POP: THE FASHION COLLAB WE NEEDED

Calvin Klein has long mastered the art of iconic partnerships. This time, by collaborating with Mingyu, the brand taps directly into the cultural engine of K-pop—one of today’s most influential forces in music, fashion, and fandom.

Having already fronted the Fall 2024 campaign, Mingyu’s return feels more commanding. He no longer just models for Calvin Klein—he embodies it. As a result, his fans, along with fashion insiders, have elevated this launch into a moment of crossover brilliance.

NOW AVAILABLE—AND SELLING OUT FAST

Available now on calvinklein.com, the Fall 2025 collection is already dominating headlines and timelines alike. TikTok edits, thirst tweets, and fan art have flooded social media—pushing engagement into overdrive.

It didn’t take long before key pieces, especially the monogrammed denim jacket, began selling out. The response isn’t surprising. When fashion meets fandom at this level, the result is nothing short of a phenomenon.

Ultimately, this is more than just a seasonal campaign—it’s a defining cultural statement. Calvin Klein has once again proven its ability to adapt and innovate by anchoring its legacy in a new generation’s language of style.

With Mingyu at its helm, the brand doesn’t just revive the ‘90s—it reinvents it. Equal parts sensual, stylish, and self-assured, this campaign doesn’t ask for attention. It demands it.