TIFFANY & CO CELEBRATES YEAR OF THE HORSE FOR CNY

As the Lunar New Year approaches, many look ahead with hope and fresh goals. The season marks renewal, progress, and movement. For 2026, Tiffany & Co. welcomes the Year of the Horse with a Chinese New Year campaign that feels calm, refined, and modern.

Rather than relying on loud colors or obvious symbols, Tiffany & Co. takes a softer path. The House focuses on meaning, craftsmanship, and everyday elegance. Each piece reflects celebration without feeling seasonal. This approach allows the designs to stay relevant long after the holiday ends.

A Symbol That Speaks of Movement

At the heart of the campaign is the Pegasus. The winged horse stands for freedom, strength, and imagination. In Chinese culture, the Horse represents independence and confidence. Tiffany builds on this idea by choosing Pegasus as a sign of forward motion and hope.

The brand draws inspiration from the creative world of Jean Schlumberger. His imaginative style continues to shape Tiffany’s design language today. Under the direction of Nathalie Verdeille, the House expresses this symbol through form and feeling. Instead of placing Pegasus directly on each piece, Tiffany lets the idea guide the shapes and details.

Classic Collections Take Center Stage

The campaign also spotlights Tiffany & Co.’s signature collections, each offering a distinct expression of strength and connection. HardWear stands out with bold links and diamond accents that convey confidence and resilience, while Tiffany T features clean lines and graphic forms that symbolize openness and possibility. Meanwhile, Tiffany Lock brings a sculptural warmth to the collection, representing protection and meaningful bonds. Together, these designs create a cohesive narrative centered on progress, empowerment, and modern elegance.

Warm Metals and Subtle Details

Color plays a quiet role in this campaign. Rose gold takes the lead. Its warm tone suits the spirit of the Lunar New Year. Pink sapphires and small diamond accents add softness and light.

Tiffany & Co. also includes select timepieces in the campaign. These watches feature gold finishes, mother-of-pearl dials, and refined details. The designs feel elegant yet practical. They fit both special moments and daily wear.

By pairing jewelry with watches, Tiffany shows how Lunar New Year style can feel complete. Each piece offers beauty with purpose.

A Modern Way to Celebrate

What sets this campaign apart is restraint. Tiffany avoids bold patterns and festive excess. Instead, the House focuses on clean design and thoughtful form.

This approach reflects how many people celebrate Lunar New Year today. Modern consumers often look for pieces that feel personal. They want items they can wear often. Tiffany responds with designs that blend tradition with daily life.

Each piece allows the wearer to define its meaning. The jewelry does not dictate a story. Instead, it supports moments of reflection and intention.

Moving Into the New Year

As the Year of the Horse begins, Tiffany & Co. invites wearers to move forward with confidence. The campaign speaks of motion and growth. It encourages optimism without excess.

By blending heritage with modern style, Tiffany & Co. delivers a Lunar New Year campaign that feels timeless. The designs honor tradition while embracing the present. Each piece becomes a quiet reminder of progress, purpose, and possibility.

With this refined celebration, Tiffany & Co. captures the true spirit of the Horse. The House offers jewelry that moves with you—into the new year and beyond.